About Us We Wear Proud™ is a proudly Filipino lifestyle and apparel brand founded by Jarlo and Ruel with a simple yet powerful mission: to inspire people to wear their identity, values, and confidence with pride. More than just clothing, We Wear Proud™ represents a movement that celebrates individuality, self-expression, and the courage to stand for what matters. Every design is created to empower people to embrace who they are, honor their journey, and share their story with the world. Built on the belief that pride goes beyond fashion, We Wear Proud™ brings together a community of dreamers, creators, professionals, and changemakers who are united by authenticity and purpose. Our brand encourages everyone to wear their achievements, passions, culture, and aspirations proudly—because every story deserves to be seen and celebrated. Founded by Jarlo and Ruel, We Wear Proud™ continues to grow as a symbol of confidence, inclusivity, and modern Filipino creativity. Through quality apparel and meaningful designs, we aim to inspire a generation that is unafraid to stand out, speak up, and wear their pride every day. At We Wear Proud™, pride is not just something you feel—it’s something you live, share, and wear.